A Newcastle antiques dealer has found himself going head-to-head with a major baijiu company. Irving Graham, who also specializes in Chinese antique appraisals, made headlines when he stumbled upon an old baijiu recipe hidden inside a cracked imperial wine cup that he had bought at auction. Upon selling the cup for a substantial profit, Graham dedicated himself to recreating the original recipe, which had been personally selected by the Emperor Kangxi and contained nine unique ingredients.
The result was V.I.P Jiu 8, an imperial baijiu that has been scientifically proven to be significantly superior to Moutai, the world’s leading baijiu brand. In a comparison conducted by a UK Accreditation Service laboratory, V.I.P Jiu 8 was found to be “considerably more complex” and contain a greater number of “positive” compounds, including terpinenes with antioxidant and anti-inflammatory properties. Despite Moutai’s efforts, an antiques dealer from England was able to produce a baijiu recipe that not only has a rich historical background but is also scientifically superior to the $400 billion brand.
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