Fenjiu Baijiu Has Teamed with Harrods for a Chinese Afternoon Tea Promotion

Baijiu may be yet to make real inroads into the western world, but Harrods is a British institution. Fenjiu, the baijiu producer distillery in Shanxi, appear to be fully aware of this. This is why they have teamed with Harrods for a month-long campaign. To celebrate Chinese New Year, the distillery and department store have teamed up to offer afternoon tea – Chinese-style.

Now, don’t panic. We are not playing fast and loose with the terminology ‘afternoon tea’ here. Tea is indeed served, alongside traditional Chinese snacks to nibble on. These include The Mandarin (mahjong blocks that contain Mandarin-flavoured mousse as a compote centre) and Mahjong (gunpowder tea that contains a lime-based ganache.)

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East Coast Kaoliang – Australian Distillery Has Created A New Baijiu

East Coast Kaoliang - Australian Distillery Has Created A New BaijiuWhen enjoying a barbecue on a sun-kissed Australian beach, many of us picture our Antipodean friends washing down their steaks and shrimp with a can of Fosters. The East Coast distillery of Brisbane is branching out though, creating a new baijiu dubbed Kaoliang.

The chief distiller of East Coast, James Mylne, has a history of creating spirits in Taiwan. While his experience was previously limited to vodka and gin, Mylne is now broadening his repertoire with a light-fragrance baijiu. Kaoliang is created from native red sorghum, while the qu is imported. The ingredients are then aged in oak wine barrels.

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Ten Things You Did Not Know About Baijiu

Ten Things You Did Not Know About BaijiuFor thousands of years, alcohol has played a part in the Chinese way of life.

From farmers to politicians and from Emperors to paupers, alcohol has touched all parts of Chinese life.

It has caused wars and brought about peace, it has inspired poets and artists. It is a way of life, ingrained into Chinese lore and it runs through their veins.

1) Has anyone heard of of baijiu?

Simply put, it is a Chinese white spirit, pronounced “by Joe” but by my opening lines you can see it goes much deeper than that, which you will find out more when reading Baijiu Blog, but first a few facts,

2) What is the biggest selling spirit in the world?

It is baijiu, with over 17 billion litres of the drink produced each year, this means that baijiu accounts for over two thirds of the world’s production of spirit.

The word baijiu was derived from the word bai meaning transparent and jiu meaning alcoholic drink. Also known as samshu, baigan. In imperial China it was called shaojiu or burnt wine.

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Baijiu Cocktails – Best Baijiu Cocktail Bar Guide

There has been a recent revival in cocktails, old recipes have resurfaced and new ones have appeared along side of them. To the professional bar person a cocktail is a short drink of 3-4 fl oz. Anything larger would be called a mixed drink. Mixed drinks, both hot and cold, have been on the scene for hundreds of years, but the original cocktail had its beginnings in the prohibition era in the U.S.A.

They were designed to create something drinkable from the mishmash of inferior liquors that were available, but the idea was soon taken up by those who had access to good quality liquor.

When the ban was lifted in 1933 and the standards of liquor improved many of the early cocktails were refined and more created, then the cocktail boom began.

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Jiugui Baijiu – Safe Levels Of Sodium Cydamate Shares Jump

Jiugui Baijiu - Safe Levels Of Sodium Cydamate Shares Jump

The shares for Jiugui liquor have rebounded, after the Chinese baijiu distillers products were found not to contain excessive amounts of sodium cydamate, a cancer causing artificial sweetner, a claim made by a distributor.

Jiugui’s stock price (SHE:000799) climbed 3.1 percent to CNY35.47 (USD 5.07) this morning. The shares had tumbled by 10 percent on December the 23rd after a distributor said that a batch made in 2012 contained too much hazardous additives.

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Chinese Woman Necks Full Bottle Of Baijiu To Avoid Confiscation & Pays The Price

Chinese Woman Necks Full Bottle Of Baijiu To Avoid Confiscation Pays The Price

Another traveler was faced with a tough decision at a train station in China after a security check found her bottle of baijiu.

The woman, like many others in the past, decided to drink the bottle of liquor instead of letting it get thrown away. Then smiling walked past security at the railway station in the Hunan city of Huaihai on Wednesday.

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Popular Baijiu Brands Encouraged to Promote Their Brands Overseas

Popular Baijiu Brands Encouraged to Promote Their Brands Overseas

Baijiu is the most popular drink in China, but it remains a well-kept secret in most western nations. Industry officials have advised traders from China to look into changing this, and to expand their customer base into international territories.

The primary concern of the liquor industry in China is how import figures are vastly outnumbering exports. It’s believed that, throughout 2018, China imported around 83 million litres of liquor. That was a climb of some 13% from the previous year. The price tag attached to these imports was almost $1.5 billion, which was almost 25% higher than 2017.

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RMB 17 Million Fake Alcohol Arrests

RMB 17 Million Fake Alcohol Arrests

On October the twenty ninth the Zhongshan public service bureau made an announcement that the local police arrested six suspects involved with a fake alcohol operation that amassed RMB17 million in the Guangdong prefecture-level city. According to the Southern Daily, the Zhongshan authorities have been investigating the syndicate since June, along with the Wu Gui Shan sub-bureau assigning a special investigation team to handle the case.

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Huge Fake Baijiu Scam Busted

Huge Fake Baijiu Scam Busted
Shanghai Police

In total forty-seven suspects have been arrested over a sham Moutai and Wuliangye baijiu scam, Thirty staff members from local bars and hotels were also involved. Said Shanghai police.

The hotel and bar workers collected empty baijiu bottles from their customers and passed them on to the other gang members who refilled them with cheap, inferior liquor. If the baijiu the gang had sold had been genuine it is estimated it would have been worth over sixty million yuan or eight point five million U.S. Dollars.

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