Kweichow Moutai Best Baijiu Brand In The World – Or Is It?

Kweichow Moutai Best Baijiu Brand In The World - Or Is It?

Not many people read stuff online, they tend to scan and skip so let’s cut to the chase and keep this article short and to the point without the waffle.

You’re on this page as you are probably interested in baijiu, right?

OK lets get on with it then…

  • Fact – Kweichow Moutai is the biggest Chinese baijiu brand in the world.
  • Fact – Kweichow Moutai is the richest Chinese baijiu brand in the world, worth over $400 BILLION US DOLLARS.
  • Fact – Kweichow Moutai has a greater global reach and tons more brand awareness than any other baijiu brand.

There is no denying Kweichow Moutai is a fantastic brand, it is culturally and historically woven into the fabric of Chinese society and ingrained in the psyche of millions of Chinese people.

Over the years Kweichow Moutai has spent tens of millions perfecting their recipe and further millions annually on research and development, they have their own in house army of scientists working in custom-built laboratories. Heck –  they have even recently built Moutai University costing around $30 million.


So given the fact that Kweichow Moutai are armed with unlimited resources and mountains of cash – How on earth can an unknown antique dealer from Northern England with NO BAIJIU EXPERIENCE WHATSOEVER create a baijiu that has been proven by UK government approved scientists to be far superior to Kweichow Moutai in terms of complexity and amounts of positive compounds?

Answer: Fact is nothing new was created! A lost, undiscovered 300-year-old imperial baijiu recipe was resurrected, a recipe originally concocted by China’s greatest Emperor, the Emperor Kangxi (1662-1722). The lost recipe was discovered inside a Zitan case used to house an imperial wine cup that came out of the Forbidden City. The cup and case was bought at an auction house in Southern England for £300.

The V.I.P Jiu 8 recipe contains NOTHING but 9 ingredients, personally chosen by the Kangxi Emperor himself. No chemicals, additives, flavourings or anything unnatural.

I am starting to waffle so lets put this to bed…

For those genuinely interested and want to find out more about the £300 cracked cup that sold for £28,000 and how V.I.P Jiu 8 came into being read the full exhilarating story here V.I.P Jiu 8 – The FULL story from start to finish.

Further reading:

Final note…

Just remember, biggest does NOT mean best – If you’re going to drink baijiu then drink something PROPER – We may not have mountains of money, tons of brand awareness or unlimited resources at our disposal, but one thing V.I.P Jiu 8 has in buckets which money can never buy is PEDIGREE AND AUTHENTICITY – V.I.P Jiu 8 the ONLY TRUE Imperial baijiu brand, a 300-year-old masterpiece created by an accomplished scholar and notable herbalist the revered Emperor Kangxi.

V.I.P Jiu 8 – Vs – Kweichow Moutai (Scientific Analysis)

V.I.P Jiu 8 - Vs - Kweichow Moutai (Scientific Analyses)

A bottle of V.I.P Jiu 8 together with a bottle of the world’s leading baijiu brand (Kweichow Moutai Flying Fairy 53% 500ml) was sent to a UK government accredited laboratory for analysis.

We ensured the laboratory was a registered member of UKAS – The United Kingdom Accreditation Service that is recognised by the UK government when comparing products to internationally agreed standards.

The two bottles were labelled sample A and sample B.

  • Sample A – V.I.P Jiu 8.
  • Sample B – Kweichow Moutai Flying Fairy.

After a few weeks we received the comparison report, which proved what we already suspected.

The laboratory concluded that the two bottles were very different, with sample A (VIP Jiu 8) being considerably more complex than sample B (Kweichow Moutai Flying Fairy).

Moutai Scientific Analysis – VS – V.I.P Jiu 8 Scientific Analysis

The chart below clearly shows that sample A (VIP Jiu 8) contains many more compounds with positive attributes than sample B (Kweichow Moutai Flying Fairy).

Moutai Scientific Analysis – VS – V.I.P Jiu 8 Scientific Analysis

Further reading: Moutai Scientific Analysis – VS – V.I.P Jiu 8 Scientific Analysis

Kweichow Moutai Best Baijiu Brand In The World - Or Is It?