If a business wants to make a splash in the global market, it needs to gain a stranglehold over the stock exchange. Kweichow Moutai Co. Ltd, the distillery behind China’s national spirit, knows that better than most. Having already ousted Diageo from the top of the tree as the world’s most valuable liquor manufacturer in 2017, Kweichow Moutai is now the biggest public company in China.
The popularity of Moutai appears not to have been impacted by Coronavirus, with the share sales increasing by 23% in 2020. This means that Kweichow Moutai Co. Ltd boasts a share value of some £205 billion. For comparison, the biggest bank in the nation – the Industrial and Commercial Bank of China – boasts a share value of ‘only’ £200 billion.
Fine margins on paper but stop and think for a moment. That’s a difference of £5 billion! Moutai stock now trades at an eye-watering £165 per share. It’s only a matter of time before the bank returns to the top of the pile, but it’s impossible to ignore the value of Moutai, as both a brand and a business.
It’s when we compare the value of Kweichow Moutai Co. Ltd to the aforementioned Diageo that numbers really enter stark contrast. Diageo, best known as the makers of Johnny Walker but also the home of Guinness, Smirnoff, Captain Morgan and Ciroc, has a market value of £65 billion. This formerly all-conquering brand is truly trailing in Moutai’s wake in China, and if baijiu manages to find an international audience this market share will become even more skewed.
That is, of course, assuming that these stellar numbers can be retained. The authorities in China are suspicious of this valuation, expressing concern that it could lead to a short-term focus that has a long-lasting impact. As Kweichow Moutai Co. Ltd is state-owned, this will not only hit shareholders in the pocket, but the entire country would suffer in the event of an unexpected plummet in share value.
Having said this, many experts believe that purchasing stock in Moutai is the closet one can come to a sure thing. Sales appear to have risen as conservative investors have opted to play it safe, driving up the value of the company. Moutai is firmly established as part of the cultural fabric in China, and the brand has never encountered financial difficulty in the past due to steady sales at high prices. Flying Fairy, the flagship baijiu of the brand, sells for around £200 plus per bottle. This means that stock investors feel confident that their money is safe in Moutai.
If you’re seeking to play the international stock market yourself, you can seemingly do far worse than investing in Kweichow Moutai Co. Ltd. Sure, baijiu remains a well-kept secret in the west, but that is surely destined to change sooner or later. When that happens, Moutai – and other baijiu brands – will only soar further in value. If you have enough capital to invest now, this is an opportunity to get ahead of the curve.
There is no denying Moutai is an incredibly great baijiu.
Moutai is ingrained in Chinese culture, there is nothing more Chinese than Moutai other than the Chinese people themselves. In China Moutai is an institution in its own right, it is a premium luxury brand that oozes opulence. It is considered by many in China as an investment commodity as well as a huge gainer of face. Moutai is the biggest and wealthiest baijiu brand in the world.
Just because your the biggest does not mean your the best…
Measure for measure V.I.P Jiu 8 outperforms Maotai both restoratively, enjoyably and historically. Maotai is a blended drink, mixed from a miss-mash of up to two hundred different spirits, while V.I.P Jiu 8 is a crafted spirit taken from the heart of the ethanol distillate, pure and simple. We have scientifically proven that V.I.P Jiu 8 is as science tell us “considerably more complex than Maotai”
The recipe for V.I.P Jiu 8 was originally created by the Emporer Kangxi (1662 until 1722) as a restorative. V.I.P Jiu 8 consists of nine natural ingredients and nothing more. No blending, no artificial flavourings or additives. During all phases of the recipes resurrection V.I.P Jiu 8 remained true to Kangxi’s original recipe, and forever mindful and respectful of its imperial pedigree.
Taken in a moderate tonic dose of 15ml per day, a 700ml bottle of V.I.P Jiu 8 holds 46 tots which equates to six weeks intake, which works out around the same price of a good cup of coffee a day.
Moutai Scientific Analysis – VS – V.I.P Jiu 8 Scientific Analysis
A bottle of V.I.P Jiu 8 together with a bottle of Kweichow Moutai Flying Fairy was sent to a UK laboratory for analysis.
The laboratory is a registered member of UKAS – The United Kingdom Accreditation Service that is recognised by the UK government when comparing products to internationally agreed standards.
The two bottles were labelled sample A and sample B.
- Sample A – V.I.P Jiu 8.
- Sample B – Kweichow Moutai Flying Fairy.
The laboratory concluded that the two bottles were very different, with sample A (VIP Jiu 8) being considerably more complex than sample B (Kweichow Moutai Flying Fairy).
The chart below clearly shows that sample A (VIP Jiu 8) contains many more compounds with positive attributes than sample B (Kweichow Moutai Flying Fairy).
Further Reading: V.I.P Jiu 8 – The Restorative Baijiu
V.I.P Jiu 8 may not have the financial clout and brand awareness as Moatai but it is unarguably: