For thousands of years, alcohol has played a part in the Chinese way of life.
From farmers to politicians and from Emperors to paupers, alcohol has touched all parts of Chinese life.
It has caused wars and brought about peace, it has inspired poets and artists. It is a way of life, ingrained into Chinese lore and it runs through their veins.
1) Has anyone heard of of baijiu?
Simply put, it is a Chinese white spirit, pronounced “by Joe” but by my opening lines you can see it goes much deeper than that, which you will find out more when reading Baijiu Blog, but first a few facts,
2) What is the biggest selling spirit in the world?
It is baijiu, with over 17 billion litres of the drink produced each year, this means that baijiu accounts for over two thirds of the world’s production of spirit.
The word baijiu was derived from the word bai meaning transparent and jiu meaning alcoholic drink. Also known as samshu, baigan. In imperial China it was called shaojiu or burnt wine.