China is renowned across the world for its rich history, fascinating culture, being the leader in major advances in the areas of technology and medicine, efficient working methods – and with a habitation of over 1.4 billion people – is the world’s most populous country. But did you also know that this vast nation also has a long association with the production and development of alcoholic drinking beverages? It’s believed that the first grape fermented drink – aka Wine – was consumed (and enjoyed) there around 7000 BC.
The nation also produces a fabulous, but perhaps less familiar drink to some of you, called Baijiu – made predominately from grain. Now you may be thinking ‘I don’t know much about this drink’. So, if I were to ask you what the Worlds biggest selling spirit was, you’d probably say, Vodka, Rum, or Gin. But, you’d be wrong, it is Baijiu! Shocked? Dismayed? Well, you shouldn’t be, it’s much more of a rarity outside of its home country – in fact it actually makes up over 99% of Chinese spirit sales alone.
Baijiu? What It Is & Popular Brands – Top
Over 12 million metric tons are produced of it annually. A recent brand valuation report conducted by specialists, Brand Finance, listed Baijiu products in the top three of the 10 most valuable spirit brands. There’s even a World Baijiu Day, celebrated on Aug 9. It comes then, with a surprisingly massive reputation, and, as we’ll discover, a really interesting range of characters. If you’re outside of China, you may not know a great deal about it, so dear reader, let’s go on a voyage of discovery together.