Chinese liquor giant Kweichow Moutai Co plans to expand into the health tonic liquor market by partnering with Xiuzheng Pharmaceutical Group. The two companies have signed a strategic partnership agreement to start cooperation production and sale of the liquor. The two companies also plan to set up a joint venture.
Moutai Chairman Yuan Renguo said health tonic liquor was a major new business of the company during the 13th Five-Year Plan (2016-20), in response to surging demand for health-related products.
In 2011, Ji Kellang honorary chairman of Kweichow Moutai said Moutai has another advantage that sets it apart from other Chinese liquors – its health benefits.
“Ordinary Chinese consumers all know the benefits of drinking Moutai. But foreign consumers might not yet,” Ji said. “People say imbibing drinks with high percentages of alcohol will harm the liver. Moutai contains more than 1,000 kinds of ingredients. Some help mitigate the negative effects that alcohol might have on the liver.
“I’ve been studying and analyzing the qualities of Moutai for a long time. One of the things I’ve found out is the amazingly complex combination of its ingredients that come together to reduce any negative effects of alcohol consumption,” he said.
“We have documented evidence that shows drinking Moutai is not harmful to the body. We have workers here who are in the pink of health. For instance, we have carried out medical checkups on our employees and those who drink Moutai have not reported any liver ailments.
“There is one case, of someone who did suffer from liver disease. But he was drinking heavily when he was younger and before he was introduced to Moutai, and was drinking many different types of alcohol at that. His liver was already damaged,” Ji said.
“I still drink Moutai myself now. My capacity for alcohol is very low. Few people in my family drink. When I arrived in Moutai, I would often find it hard not to drink in the course of my work, when testing the quality of products and entertaining guests. I’ve drunk about 2 tons of Moutai in my life. Now, I can drink a little less than 100 grams a day,” he said.
“I’ve never suffered from any liver or stomach ailments. None of my medical checkups have come up with any incidence of fatty liver. “Many people who have drunk other types of alcohol suffered from fatty liver but actually became better after switching to Moutai and drinking it for some time.”
There is yet another advantage China’s national liquor has over other strong spirits, Ji said.”One of the most important aspects of Moutai is that, those who get slightly intoxicated from drinking it enjoy a very comfortable ‘floating’ feeling of inebriation. There’s no headache, you sleep well at night and wake up refreshed and extremely clear-headed the next day for work. Other types of baijiu or Western drinks can’t give you that.
A few more alcohol health snippets from around the world
Harvard T.H. Chan School of Public Health
It’s safe to say that alcohol is both a tonic and a poison. The difference lies mostly in the dose. Moderate drinking seems to be good for the heart and circulatory system, and probably protects against type 2 diabetes and gallstones.
British Medical Journal
There is significant evidence that mild drinking brings cardio-protective benefits to middle-aged and older people.
The Father of Toxicology, who wrote: “All substances are poisonous; there is none which is not a poison. The right dose differentiates a poison from a remedy.”
Moderate alcohol use for healthy adults generally means up to one drink a day for women and up to two drinks a day for men.
Examples of one drink include:
- Beer: 12 fluid ounces (355 milliliters)
- Wine: 5 fluid ounces (148 milliliters)
- Distilled spirits (80 proof): 1.5 fluid ounces (44 milliliters)
There is no denying Moutai is an incredibly great baijiu.
Moutai is ingrained in Chinese culture, there is nothing more Chinese than Moutai other than the Chinese people themselves. In China Moutai is an institution in its own right, it is a premium luxury brand that oozes opulence. It is considered by many in China as an investment commodity as well as a huge gainer of face. Moutai is the biggest and wealthiest baijiu brand in the world.
Just because your the biggest does not mean your the best…
Measure for measure V.I.P Jiu 8 outperforms Maotai both restoratively, enjoyably and historically. Maotai is a blended drink, mixed from a miss-mash of up to two hundred different spirits, while V.I.P Jiu 8 is a crafted spirit taken from the heart of the ethanol distillate, pure and simple. We have scientifically proven that V.I.P Jiu 8 is as science tell us “considerably more complex than Maotai”
The recipe for V.I.P Jiu 8 was originally created by the Emporer Kangxi (1662 until 1722) as a restorative. V.I.P Jiu 8 consists of nine natural ingredients and nothing more. No blending, no artificial flavourings or additives. During all phases of the recipes resurrection V.I.P Jiu 8 remained true to Kangxi’s original recipe, and forever mindful and respectful of its imperial pedigree.
Taken in a moderate tonic dose of 15ml per day, a 700ml bottle of V.I.P Jiu 8 holds 46 tots which equates to six weeks intake, which works out around the same price of a good cup of coffee a day.
Moutai Scientific Analysis – VS – V.I.P Jiu 8 Scientific Analysis
A bottle of V.I.P Jiu 8 together with a bottle of Kweichow Moutai Flying Fairy was sent to a UK laboratory for analysis.
The laboratory is a registered member of UKAS – The United Kingdom Accreditation Service that is recognised by the UK government when comparing products to internationally agreed standards.
The two bottles were labelled sample A and sample B.
- Sample A – V.I.P Jiu 8.
- Sample B – Kweichow Moutai Flying Fairy.
The laboratory concluded that the two bottles were very different, with sample A (VIP Jiu 8) being considerably more complex than sample B (Kweichow Moutai Flying Fairy).
The chart below clearly shows that sample A (VIP Jiu 8) contains many more compounds with positive attributes than sample B (Kweichow Moutai Flying Fairy).
Here are just a few of the many compounds known for their positive qualities found in V.I.P Jiu 8.
V.I.P Jiu 8 and Alpha Pinene
Alpha Pinene is an organic compound of the polyphenolic group, it is a component of many dietary plants. Also, it is found in many species of coniferous trees, and in oils such as orange peel oil, eucalyptus oil, rosemary, and holy basil. Alpha Pinenes show great promise as a bronchodilator, aiding in respiratory issues such as asthma and has potential for acting as an antiviral agent, Alpha Pinenes also play a role in inhibiting acetylcholinesterase activity in the brain, which helps you retain memories more efficiently. Also, these terpenes have been shown to increase non-Rem sleep, reducing the time it takes to fall asleep and to lower anxiety. As a potent antioxidant, it inhibits prostaglandin E1 and NF-kB thereby contributing to anti-inflammatory and anti-carcinogenic effects.
V.I.P Jiu 8 and Beta Pinene
Beta Pinene is a terpene found throughout nature in sage, lemon, rosemary, nutmeg and ginger to name but a few and they have been considered to be beneficial plants during thousands of years of traditional medicine. Because both Beta and Alpha Pinene share the same plant sources, they share similar characteristics, such as being anti-inflammatory, antidepressant and noted in the scientific community for their ability to increase mental alertness. The Pinenes are recognised for a wide range of pharmacological activities namely their cytogenetic, gastroprotective, anxiolytic, anticonvulsant and neuroprotection effect.
V.I.P Jiu 8 and Camphene
Camphene is a terpene that occurs in a variety of plants, including cypress, bergamot valerian and nutmeg. Various studies have shown it can lower your lipid levels and help keep your cardiovascular system healthy. The medicinal properties of Camphene are bactericidal, antiviral, antifungal and expectorant. The analgesic properties have been shown to provide a sedative and anti-congestive effect in the treatment of sinusitis, coughs and colds. Camphene has the ability to decrease the incidence of cardiovascular disease by lowering the levels of cholesterol and triglycerides in the blood.
V.I.P Jiu 8 and Beta-myrcene
Beta-myrcene, better known as the active sedating principle of hops, it is also found in basil, mangos, and lemongrass also from Myrcia sphaerocarpa a medicinal shrub traditionally used to treat diabetes, dysentery and hypertension. Beta – myrcene has been used throughout history in traditional medicine as a pain-killer, it is an acyclic monoterpene commonly found in nature. It is a proven anti-depressant and anti-inflammatory and like other terpenes it has an effect on the permeability of cell membranes, as such it acts as a regulator of other terpenes, enhancing or buffering their effect.
V.I.P Jiu 8 and Alpha-terpinene
Alpha-terpinene occurs naturally in many plants including allspice, eucalyptus, juniper, cardamom, curry leaf and marjoram. It has an anti-inflammatory and antioxidant effect. It is commonly used as a flavouring in foods and beverages. And also useful in traditional medicine preparations and pharmaceutical products.
V.I.P Jiu 8 and D-Limonene
D-Limonene is a common terpene found in nature and offers several health benefits, it has been shown to possess anti-inflammatory, anti-stress, antioxidant, also it has the ability to dissolve fats, including cholesterol. There is some evidence that D-limonene can promote weight loss by lowering blood sugar and lipids associated with metabolic syndrome. It supports healthy lipid and glucose levels and improves body composition. People have been using essential oils in traditional medicine like limonene for centuries. It is derived from oranges, limes, lemons, mandarins and grapefruit.
V.I.P Jiu 8 and Beta-phellandrene
Phellandrene is a pair of organic compounds, that have similar molecules and chemical properties. Alpha-phellandrene and beta-phellandrene are found in plants of the Zingiberaceae family and include turmeric, ginger, and galangal and have been used for centuries in traditional medicine, for their antioxidant and anti-tumour potential. The rhizome of the plant has been used in the treatment of colds, asthma and bronchitis.
V.I.P Jiu 8 and Eucalyptol
Eucalyptol is a natural organic compound, a naturally produced cyclic ether and monoterpenoid, it controls airway mucus hyper-secretion and asthma by anti-inflammatory cytokine inhibition. It has shown to have an anti-inflammatory and antioxidant effect in various diseases, including respiratory disease, pancreatitis, colon damage, cardiovascular and neurodegenerative disease. Eucalyptol has been used in traditional medicine as a remedy for bronchitis, sinusitis and colds
V.I.P Jiu 8 and cis-Ocimene and beta-Ocimene
Ocimenes are a group of isomeric hydrocarbons. The Ocimenes are monoterpenes found in plants and fruits, some of which are fig, tarragon and hyssop A study also found supporting evidence that these have the potential to suppress the production of a number of different inflammatory substances emitted by the immune system. Further research shows that Ocimenes work particularly well with other terpinenes. Ocimenes have antiviral and antibacterial properties.
V.I.P Jiu 8 and Gamma-terpinene
The monoterpene gamma-terpinene is a natural compound abundant in many fruits and plants and has been isolated from a variety of plant sources such as coriander oil, cumin oil and celery oil also present in grape, cinnamon, clove, cumin seed, ginger, pepper and tea. and shows strong antioxidant activity in various assay systems. It also shows antimicrobial properties against various human pathogens, as well as anti-inflammatory and anti-proliferative activities.
V.I.P Jiu 8 and Alpha-Terpinolene
Like most other terpenes, Alpha-terpinolene is produced by a great variety of plants which include lemon, apple sage, cumin, mint, nutmeg, rosemary and cypress to name a few. It is one of the isomers of terpinene. The therapeutic attributes of Alpha-terpinolene include antibacterial, antifungal, antioxidant and sedative properties. Also known as o-terpinene. While some terpenes are known to have an energizing effect, terpinolene can cause minor drowsiness which in turn reduces anxiety as the mind and body relax.
V.I.P Jiu 8 and Delta-Elemene
Delta-elemene is part of a group of closely related natural chemical compounds found in a variety of plants. They include a – b – y – and o – which is Delta-elemene. Elemenes have attracted scientific interest because of their prevalence in a variety of medicinal plants. Experiments in vitro show elemenes have an anti-proliferative effect. and have been used in traditional medicine for centuries.
V.I.P Jiu 8 and Alpha-Copaene
Alpha-copaene is a hydrocarbon that is present in Angelica root, Basil, Bay leaf, grapefruit etc. It has antioxidant, cytotoxic and antigenotoxic properties with beneficial effects on the respiratory system with a cleansing action for colds. It also has anti-proliferative activities.
V.I.P Jiu 8 and Beta-Bourbonene
Beta-bourbonene belongs to the class of organic compounds known as sesquiterpenoids, these are terpenes with three consecutive isoprene units. Sesquiterpene molecules deliver oxygen molecules to cells like haemoglobin does in the blood. Sesquiterpenes are less volatile that terpenes and have a greater potential for stereochemical diversity. They are anti-inflammatory and have bactericidal properties.
V.I.P Jiu 8 and Linalool
linalool is a monoterpene alcohol which occurs naturally in many aromatic plants and is known to exhibit various biological activities such as antimicrobial, anti-inflammatory, and anti-oxidant properties and several in vivo studies have confirmed various effects of linalool on the central nervous system. Linalool protects cells in our nervous system from damage caused by losses of oxygen and blood supply. Moreover, multiple studies demonstrate that linalool prevents disturbed nerve cell activity in the brain.
V.I.P Jiu 8 and Alpha-Santalene
Alpha-Santalene, also known as a-santalene belongs to the class of organic compounds known as sesquiterpenoids. And come from natural organic plants such as white sandalwood and allspice. Alpha-Santalenes wide range of health benefits include anti-microbial and anti-oxidant
V.,I.P Jiu 8 and Trans alpha-bergamotene
bergamontenes are a group of isomeric compounds and are found in a variety of plants such as carrot, bergamot, lime, kumquat cumin and sweet basil. There are two structural isomers, a – bergamotene and b – bergamotene. Both of these have stereoisomers, the most common of which are known as the cis and trans-isomer. It is an anti-inflammatory especially useful for inflammation of the intestines.
V.I.P Jiu 8 and Caryophyllene
Caryophyllene is a natural bicyclic sesquiterpene that is a constituent found in clove, hops and rosemary, among others. It helps to decrease inflammation in the colon. The activation of CB2 receptors by caryophyllene plays a role in anti-pain effect, it also contributes in its ability to protect the body and brain from disease.
V.I.P Jiu 8 and Murrolene
Murrolene is a sesquiterpene and is found in lemongrass as well as a host of other plants, it has been used in traditional medicine for centuries. Sesquiterpene molecules deliver oxygen molecules to cells like haemoglobin does in the blood. And has other health-giving benefits. Based on their chemistry sesquiterpenes are anti-inflammatory, antispasmodic, antimicrobial, nervine, sedative, decongestant and hypotensive.
V.I.P Jiu 8 and Alpha and Beta Selinenes
Selinenes are a group of closely related isomeric chemical compounds which are classed as sesquiterpenes. And have been found in a variety of plants. Alpha and beta- selinene is the most common and are the principal components in celery seed. Which has a host of health benefits and has been used in traditional medicine for centuries.
V.I.P Jiu 8 and Cinnamaldehyde
Cinnamaldehyde is derived from cinnamon and has many biological and pharmaceutical roles. It displays antiviral and antifungal properties and also contains large amounts of polyphenol antioxidant which protect the body from disease. Studies have suggested that the compounds in cinnamon have antioxidant, anti-inflammatory, antidiabetic and antimicrobial properties.
Further Reading: V.I.P Jiu 8 – The Restorative Baijiu
V.I.P Jiu 8 may not have the financial clout and brand awareness as Moatai but it is unarguably:
Dr Wang Junlin - The King Of Baijiu
What is Qu? The Fermentation Starter For Baijiu!
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The Baijiu Society
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