What’s The Controversy With Kweichow Moutai?

Did you know, Kweichow Moutai is partly state-owned and is one of the biggest companies in China, with a market cap of two point three trillion yuan?

Did you also know that Kweichow Moutai spends millions annually on research and development?

However, at the present moment, a significant controversy has erupted, revolving around the rediscovery of a three-hundred-year-old imperial baijiu recipe.

This narrative resembles a modern-day David-and-Goliath tale and is causing panic, dismay, disbelief, and bewilderment among the upper management and company directors of Kweichow Moutai.

Kweichow Moutai, a renowned baijiu brand, has spent decades refining its recipe with a team of dedicated in-house scientists. These experts work diligently and are backed by substantial annual budgets, with the sole aim of improving existing brands and exploring new innovative ones.

This team of scientists not only perfects current products but also drives innovation to maintain Moutai’s position as an industry leader within the baijiu sector. As a symbol of Chinese national pride, Kweichow Moutai’s rich history and reputation require continuous dedication to preserve its elite status.

Now, let’s delve deeper into this story to reveal what’s at the heart of the serious controversy currently surrounding Moutai.

An astonishing turn of events is presently sending tremors through the very foundations of the Moutai boardroom, leaving the entire upper management in a state of profound alarm and utter perplexity.

They find themselves confronted with a serious question needing to be answered and needing to be answered fast. How can an antiques dealer hailing from the UK, with no prior experience in the baijiu industry, successfully revive a three-century-old imperial baijiu recipe, which has been scientifically proven to be significantly superior to their prized flagship Flying Fairy brand?

To substantiate this remarkable claim, a bottle of V.I.P Jiu 8 and a bottle of Kweichow Moutai’s Flying Fairy were dispatched to a UK laboratory for rigorous analysis. The laboratory in question is a registered member of The United Kingdom Accreditation Service, recognized by the UK government when comparing products to internationally agreed standards.

Upon completion of the scientific analysis, the findings were truly astonishing. The laboratory concluded that the two baijiu samples were vastly different, with “sample A” VIP Jiu 8 being notably more complex than “sample B” Moutai’s Flying Fairy.

The results and charts shown unmistakably illustrate that “sample A” (VIP Jiu 8) contains a multitude of compounds with exceptional attributes when compared to “sample B” Moutai’s Flying Fairy.

With this compelling scientific analysis, it is indeed perplexing how an antiques dealer without prior baijiu experience could create a baijiu with such a rich and complex profile.

Nevertheless, the question lingers: How can an antiques dealer with no baijiu experience outclass and surpass an established superbrand worth hundreds of billions of dollars, equipped with an army of experts and scientists?

No doubt, from the most influential leaders of Kweichow Moutai’s corporate behemoth to the humblest managers, they all find themselves scratching their heads in bewilderment, pondering how this could be possible.

However, what is most crucial for Moutai is to provide an answer. Until they do so, or if it’s even possible, the controversy will undoubtedly continue to trouble those seeking a satisfactory response.

Sit back and ask yourself, how is this even possible? How can someone with no experience in this field outperform an established superbrand worth four hundred billion dollars? I, for one, would love to know the answer.